This Thing of Ours

Sometimes I get frustrated. Out of whack. Writing will do that to you. Just trying to write will do that to you. The other night I was emailing a fellow writer and it all just kind of fell apart for me. Or came together in that weird way collapses combine what wasn’t before combined.

I crib from that email here because I feel the impetus to do so. You see, I’m in a weird place: I’ve got this novel that I would really, really love to get out into the world, but those things take time and as those things are taking time, I’m trying to make a living and trying to keep writing and trying to raise a family and trying be something that simulates normal. It’s all just a dog pile after awhile.

This thing we do ... this writing thing ... it’s a fight. It’s a fight against the cultural impetus to hang it up. And it has been a fight since the moment we realized we want to write, hasn't it? I mean, everything I've encountered in life has tried to push me into something less-than art. My job as a copywriter is the perfect example. What a ruinous compromise! Or, rather, it would be ruinous if I was to convince myself that it’s enough to call those websites and brochures and ad campaigns real writing. I have to fight to keep them in their place. To call them a paycheck. To give them no more emotional weight than money deserves. I often fail at this. I often let my day be destroyed by the petty happenings of my job.

Even now, I think: oh, shit, I shouldn’t be writing this. Someone who pays me will read it and assume I don’t care, that I’m not giving my copywriting my all. But that’s not the point. The point is really the opposite: to make a successful living – to feed a family and all of that – you better as hell give it your all. But giving your all to one thing makes it that much harder to give your all to another thing, particularly when that other thing is this pursuit – this mostly uncompensated pursuit – of something that might be art.

It’s brutal out there, out here. Doesn't matter what your choices have been. Single. Married. Kids. No kids. Rich. Poor. This is not a culture that values what we do in any grand sense. This is a culture of enterprise, of capitalism. Dreamers are rewarded only by the economic viability of their dreams. We are not rewarded merely for the capacity to express those dreams in ways no one else can. And yet we choose to keep at it -- to try to pierce through the culture, to expose some small bit of truth or beauty or horror or failure. We jab and jab and jab and only those who keep at it can hope to succeed.

So I keep at it. Because the alternative is shit. The alternative is giving into all those little nits that try to fill me with self hate, that try to tell me I’m nothing but mediocre. That say: make a damn living, man. Go to Vegas. Drink good wine. Forget this thing with words.

Can’t. Won’t.

I’m in a mood. So I write.

Creative is the Power

I was watching Mad Men the other night and having a nice bit of joy at the power Don Draper wields as a creative director. In my life as a creative (adjective become noun) in advertising, the account team has always held the power. My contributions are respected but, when it comes to a break point, I lose.

I'm freelance, so my power is limited. But it's really not the freelance vs. staff member dichotomy. It's the profit vs. idea/creativity/art dichotomy. The point of any ad agency is to make money. And, like it or not, satisfying a client is how an agency makes money. Sometimes it's just not worth it to the account team to force a creative idea at a client who would rather have a standard idea.

In the world of Mad Men, Don Draper shits on clients who want a standard idea. Maybe that's a 1960s thing; most likely it's a fiction thing. In today's world, safe ideas often sell better than creative ideas.

And the thing is ... I'm okay with that.

I'm okay with the idea that what I do for money is not always art or even creative. I'm okay that I sometimes am asked to push work that is less than my best work. It's not that I'm just in it for the check (I'm not; I always love a truly original campaign), it's that commerce is commerce and profit is profit and you either accept that or you make yourself miserable

In my fiction, I can do whatever I want. I can be as wildly creative as my brain is capable of being. But in copy writing, I'm a tool of a greater system. Creativity is only valuable in its ability to appeal to clients and, ultimately, sell product.

What I don't know is whether making my money this way is a bad thing or a neutral thing. I lean to neutral but some days I wonder. Some days I just want to be creative and not, for a moment, worry about the earning possibilities behind my work.